Hussian College
Intro
My creative career started with my alma mater, Hussian School of Art, in 2012 as an in-house Graphic Designer. In 2017, I achieved a promotion to Creative Director as Hussian gained College status. It was a very busy time, we grew as an institution purchasing Daymar College and Relativity School in Los Angeles. Our 4 person marketing team worked extremely hard to provide marketing for a total of 7 campuses in 5 states. This experience honed my decision making, workflow, and production abilities.
My Role
Creative Director & Lead Designer
Graphic Designer & Admissions Representative
Tech
Adobe Create Suite
Digital Photography
Vinyl Adhesive Decor
Hussian College Philadelphia
Brand & Identity
Refreshing the Hussian College Philadelphia Admission Packet | BFA Program
Starting Point
The logo seen here was created by a firm while I was still a Junior Graphic Designer at Hussian. I enjoyed the five pantone colors, the lowercase “h” iconography, and the font choice of Gotham Rounded for its originality. I knew I had more to add to the methodology
Methodology
Hussian College Los Angeles (Studio School)
Hussian College first partnered with Studio School in 2018 to offer accreditation. Hussian purchased the school the following year and rebranded as Hussian College Los Angeles. I created this branding sheet to show how the new logo’s methodology would work, using screenshots from the website and stock photos.
Theatrical Season’s Promotional Material
This 11x17 mailer was a particular favorite of mine. The seasonal announcement for shows and events is always an exciting one and I wanted to bring excitement to feeling for the announcement mailer with vibrant colors, geometric abstraction, and a lively but clean list of performance information inside.
Individual Show Branding
General Branded Covers
These squares served as event covers and thumbnails for showcases and competitions each season. The titles would remain the same but the treatments would change depending on the season campaign design. I carried over the design methodology from the Season announcement mailer (see above).
Seasonal Student Productions
These shows change each year and are produced by the students with staff overseeing. The covers are a collaborative effort between myself and individual show producers, each one is original artwork created with input from students to craft a unique look.
