Discipline

Interior & Exterior 2D Design

Large-scale pre-press & Branding Methodology

Client

Harrisburg University of Science & Technology

My Role

Designer & Pre-Press Coordinator

Project Overview

To create vibrant 2D wall collages throughout campus spaces that conceptualize the mission

Process

Explore
After meeting with Keith, the point person for Harrisburg Un, we walked through of the Philadelphia campus together and spoke about objectives. One, was to blend brand identity, the existing building interior, and adding Philly flare.
Research
After diving into the branding guide and researching the University’s main campus in Harrisburg, PA through photos and videos, I began gathering photos, textures, treatments, and type designs that interested me.
Methodology
All of these elements came together in a mix of 3 categories; Philadelphia-specific imagery (liberty bell, Rocky Statue, Mummers, etc.), brand specific imagery (labs, Students and Professors, science and technology equipment, etc.), and binary code expressions designed from brand identity language (quotes, fields of study, mission goals).
Create
My accepted proposal included full-wall collages with a mix of location-specific imagery and binary-code text arrays. These would be printed on white vinyl for easy installed throughout the hallways and classroom of the campus. I used color gradients for a mix of varying looks and binary-code incorporated throughout that if read left to right is accurate with its text phrase, quote, or field of study companion.

Technical

Adobe Illustrator, Adobe Photoshop, Large-scale vinyl printing

Outcome

This was a well received addition to the campus and boosted student and staff school spirit. It blended perfectly with the industrial look of the building while warming the hallways and classrooms with smiling faces and regional touchstones.