Backstage Games App
Intro
Backstage Games App by Dynamic Gaming Solutions offers live blackjack with celebrity dealers and 24/7 virtual gaming with daily bonuses and abundant giveaways. This app is in its startup phase and presented many fantastic challenges to solve creatively.
Charlie (CEO) hired me through Comedian and Host Butch Bradley to consult on purchasing production equipment, photography, digital and print graphic design services, post-production editing, and studio engineering during live streams.
See YouTube episodes here
My Role
Freelance Graphic Designer for in-app, social media, and large-scale graphic assets.
Video Editor for marketing and content creation.
Studio Engineer during live streams.
Photographer for in-studio events.
Tech
Adobe Applications:
Illustrator | Photoshop
Light Room
Premiere Pro
After Effects
Photography & Video Equipment:
Canon Rebel T4i
LUMIX G7
Logitech MEVO Web Cameras
Blackmagic Switcher Board
6 Channel Behringer Soundboard
Hollyland Lark Max wireless microphones
Brand & Graphic Design
My design responsibilities included photo mockups (below) for a large-scale print banner, in-app graphic elements, and digital marketing assets.
This step-n-repeat banner needed to serve two purposes, being a photoshoot backdrop and signature wall for guests. I chose a vinyl with no coating, satin, semi-gloss, or gloss would increase glare when photographed and it may make it harder to sign.
The matte uncoated vinyl work very well, guest celebrities who signed the backdrop did so easily with a metallic marker which ensured the signatures “popped” from a short distance.
Challenge: Create branded media assets without a branding guide
Backstage Games did not have a branding guide, only a PDF version of their full color logo. Charlie expressed preference for the simplified one-color version.
Solution: Match new assets to the Mobile Game App.
Social media marketing based on the app interface design with high rich hues and playing card iconography.
Fonts: Douglas Morphic 60s (Display) | Agency FB (Subheads)
Video Editor
Using live stream and promo footage I created intro and outro cards to ingratiate viewers and overlaid motion graphics over top of the game play footage to match the interactive in-app game play.
